Data protection declaration

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f GDPR. If your contact aims at concluding a contract, the additional legal basis for the processing is Art. 6 (1) lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data Processing When Opening a Customer Account

In accordance with Art. 6 (1) lit. b GDPR, personal data will continue to be collected and processed to the extent required if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website. Deletion of your customer account is possible at any time and can be requested by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, no statutory retention periods stand in the way, and no legitimate interest persists on our part in further storage.

7) Use of Customer Data for Direct Advertising

7.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided. By activating the confirmation link, you grant us your consent for the use of your personal data in accordance with Art. 6 (1) lit. a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your email address at a later date. The data collected by us when registering for the newsletter will be used strictly for the intended purpose. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to a more extensive data use that is legally permitted and about which we inform you in this declaration.

7.2 Sending the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this purpose, we do not need to obtain separate consent from you in accordance with Section 7 (3) UWG (German Unfair Competition Act). In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. For this, you will only incur transmission costs according to the basic tariffs. Upon receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

7.3 Shopping Cart Reminders via Email

In the event that you abandon your purchase with us before completing the order, you have the option of being reminded once by email of the contents of your virtual shopping cart. The only mandatory information for sending this reminder is your email address. The provision of further data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address provided. By activating the confirmation link, you grant us your consent for the use of your personal data in accordance with Art. 6 (1) lit. a GDPR for sending a shopping cart reminder. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your email address at a later date. The data collected by us when registering for our email notification service will be used strictly for the intended purpose. You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted from our distribution list set up for this purpose immediately, unless you have expressly consented to further use of your data or we reserve the right to a more extensive data use that is legally permitted and about which we inform you in this declaration.

8) Data Processing for Order Processing

8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) lit. b GDPR. If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact details provided by you when ordering in order to inform you personally within the scope of our statutory information obligations in accordance with Art. 6 (1) lit. c GDPR. Your contact details will be used strictly for the purpose of notifications about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information. To process your order, we also work together with the following service provider(s), who support us wholly or partially in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Transfer of Personal Data to Shipping Service Providers

• DHL As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany In accordance with Art. 6 (1) lit. a GDPR, we will pass on your email address and/or telephone number to the provider prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR, we will only pass on the name of the recipient and the delivery address to the provider. The transfer will only take place to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible. Consent can be revoked at any time with effect for the future towards the controller named above or towards the provider.

8.3 Use of Payment Service Providers (Payment Services)

• PayPal One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg If you select a payment method of the provider where you make an advance payment, your payment data communicated during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose. If you select a payment method where we make an advance payment, you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, data on an alternative means of payment). In order to safeguard our legitimate interest in determining your solvency in such cases, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. Based on the personal data provided by you and other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values. You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.

8.4 Electronic Withdrawal Function for Distance Contracts Consumers who conclude contracts on this website for which a statutory right of withdrawal exists have the option to declare their withdrawal via an electronic withdrawal function in accordance with the applicable withdrawal provisions. When using the withdrawal function, in addition to information identifying the contract to be withdrawn from, other personal information such as the first and last name as well as the email address of the consumer and order number must be provided or confirmed. The collection of this information and its transmission to us takes place in accordance with Art. 6 (1) lit. b GDPR and only to the extent necessary for the proper processing of the withdrawal. Also based on Art. 6 (1) lit. b GDPR, the personal data provided is used to confirm the receipt of the declaration of withdrawal by email. Another legal basis for the processing is Art. 6 (1) lit. c GDPR. We are legally obliged to provide an electronic withdrawal function for consumer distance contracts subject to a fee.

9) Web Analytics Services

9.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website. Google (Universal) Analytics is used on this website exclusively without the use of cookies, which means that the service does not set cookies on your end device at any time. Instead, your browser's local storage is used to store an individual ID assigned by Google (Universal) Analytics, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID. The scope of this information also includes your IP address, which is shortened by Google by the last digits to exclude any direct personal reference. The information is transmitted to Google servers and processed there. Transmissions to Google LLC based in the USA are also possible. Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website and internet use. The shortened IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected in connection with the use of Google (Universal) Analytics is stored for a period of two months and then deleted. All processing described above, including the storage of information on the end device used in the form of the ID, takes place only if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. Without your consent, Google (Universal) Analytics will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your revocation, you can download and install the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en As an alternative to the browser plugin or within browsers on mobile devices, you can revoke your consent by clicking on the following link to set an opt-out cookie that prevents future collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics We have concluded a data processing agreement with Google, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties. Further legal notes on Google (Universal) Analytics can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=en&gl=en and at https://policies.google.com/technologies/partner-sites

Demographic Characteristics Google (Universal) Analytics uses the special function "demographic characteristics" and can use it to generate statistics that provide information about the age, gender, and interests of site visitors. This is done through the analysis of advertising and third-party information. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after storage for a period of two months. Google Signals As an extension to Google (Universal) Analytics, Google Signals can be used on this website to have cross-device reports generated. If you have activated personalized ads and have linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) lit. a GDPR, analyze your user behavior across devices and create database models, including on cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the "Personalized Advertising" function in the settings of your Google account. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de Further information on Google Signals can be found under the following link: https://support.google.com/analytics/answer/7532985?hl=de UserIDs As an extension to Google (Universal) Analytics, the "UserIDs" function can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 (1) lit. a GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

9.2 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website. By default, when you visit the website, cookies are set by Google Analytics 4, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which is shortened by Google by the last digits to exclude any direct personal reference. The information is transmitted to Google servers and processed there. Transmissions to Google LLC based in the USA are also possible. Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website and internet use. The shortened IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected in connection with the use of Google Analytics 4 is stored for a period of two months and then deleted. All processing described above, in particular the setting of cookies on the end device used, takes place only if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with Google, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties. Further legal notes on Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=en&gl=en and at https://policies.google.com/technologies/partner-sites

Demographic Characteristics Google Analytics 4 uses the special function "demographic characteristics" and can use it to generate statistics that provide information about the age, gender, and interests of site visitors. This is done through the analysis of advertising and third-party information. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after storage for a period of two months. Google Signals As an extension to Google Analytics 4, Google Signals can be used on this website to have cross-device reports generated. If you have activated personalized ads and have linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) lit. a GDPR, analyze your user behavior across devices and create database models, including on cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the "Personalized Advertising" function in the settings of your Google account. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de Further information on Google Signals can be found under the following link: https://support.google.com/analytics/answer/7532985?hl=de UserIDs As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) lit. a GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

9.3 Google Tag Manager

This website uses the "Google Tag Manager", a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google"). The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and being able to calibrate, control, and link them to conditions via a uniform user interface. The Google Tag Manager itself does not store any information on user end devices or read it out. The service also does not perform any independent data analysis. However, when the page is called up, your IP address is transmitted to Google via the Google Tag Manager and may be stored there. Transmission to servers of Google LLC in the USA is also possible. This processing will only be carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. Without this consent, the Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission. Further legal notes on Google Tag Manager can be found at https://business.safety.google/intl/en/privacy/ and https://policies.google.com/privacy?hl=en&gl=en

10) Retargeting/ Remarketing and Conversion Tracking

Meta Pixel Within our online offer, we use the service "Meta Pixel" of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta") If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is expanded by a parameter using "Meta Pixel". This URL parameter is then entered into the user's browser after redirection by a cookie that our linked page itself sets. This makes it possible for Meta, on the one hand, to determine the visitors to our online offer as a target group for the display of advertisements (so-called "Ads"). Accordingly, we use the service to display the Facebook and/or Instagram Ads placed by us only to those users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) which we transmit to Meta (so-called "Custom Audiences"). On the other hand, the "Meta Pixel" can be used to track whether users were redirected to our website after clicking on an advertisement and what actions they perform there (so-called "Conversion Tracking"). The collected data is anonymous to us, so it does not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes. All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties. The information generated by Meta is generally transmitted to a Meta server and stored there; in this context, transmission to servers of Meta Platforms Inc. in the USA may also occur. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

11) Page Functionalities

11.1 YouTube

This website uses plugins for displaying and playing videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland Data may also be transmitted to: Google LLC., USA When you open a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers at the latest when the video is played in order to load the content. In the process, certain information, including your IP address, is transmitted to the provider. If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, generate playback statistics, and prevent abusive behavior. If you are logged into a user account with the provider during your visit to our site, your data will be directly assigned to your account when you click on a video. If you do not want the assignment to your account, you must log out before clicking the play button. All aforementioned processing, in particular the setting of cookies for reading out information on the end device used, takes place only if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

11.2 Google Customer Reviews (formerly Google Certified Shops Program)

We cooperate with Google within the scope of the program "Google Customer Reviews". The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. In this process, after making a purchase on our website, you will be asked if you would like to participate in an email survey from Google. If you give your consent in accordance with Art. 6 (1) lit. a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the buying experience on our website. The rating you submit will then be aggregated with our other ratings and displayed in our Google Customer Reviews logo as well as in our Merchant Center dashboard. In addition, your review will be used for Google Seller Ratings. Within the framework of using Google Customer Reviews, personal data may also be transmitted to the servers of Google LLC. in the USA. You can revoke your consent at any time by sending a message to the data controller or to Google. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission. Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/

12) Tools and Miscellaneous

Cookie Consent Tool This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users when they open the page in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by checking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives corresponding consent by checking the box. This ensures that such cookies are only set on the respective user's end device if consent has been granted. The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this process. If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website. Another legal basis for processing is also Art. 6 (1) lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent. Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties. Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

13) Rights of the Data Subject